Americas Growing Obsession With Happiness - 1722 Words

Happiness can be described as the one emotion that makes the world bearable for many people or a least the promise of happiness does. Happiness is seen as a virtue in America, something that should be obtained or pursued in order to live a satisfying life. In today’s world there are many products out here that are supposed to help buyers find said happiness or at least make the pursuit of it more efficient. Advertisements have long been seen as one of the most efficient and helpful way to inform consumers about products. However, with people’s growing apprehension towards advertisements due to false ads or advertising scams, the advertisement agencies have had to change their approach to advertising in order to continue gaining consumers purchases. It’s this new approach of emotional and psychological appeal that has led to advertising that has wrought emotional havoc on our everyday emotional states. This is also a contributing factor in America’s growing obsession with happiness. Due to our consistently being surrounded by advertisements we have created a skewed sense of happiness along with other positive emotions by replacing healthy life experiences with goods and services that pretend to provide the same, if not better experiences, but without the same results. While no one can give a concrete definition of what happiness is there are certain realistic understandings of happiness that can offer us insight into the word and actual application of happiness. HappinessShow MoreRelatedFeminism And Anorexi A Complex Alliance888 Words   |  4 Pagespersonal experience about recovering from anorexia, Grossman explains how feminism saved her life. Although growing up in a feminist-friendly household, she became engrossed in the standard of beauty mass-media projects at the age of 16. Because of the social construct of beauty, Grossman decided to turn to anorexia since she believed that she did not accumulate the genetic makeup of america’s ideal beau. Since society teaches women that beauty is success, women are left with nothing except for a constantRead MoreWorkaholics: Employment and American Work Life1313 Words   |  6 Pagesexception. Ever since work turned out to be a source of money people started to care more about the remunerati on rather than the work they will like to perform. The obsession to work, created by the ambition of humans has changed people from hard workers into workaholics.  Work  hard  and  get  ahead†, that’s  what Americans  learn  growing but  for  millions  it’s  getting harder  to  tell  the  difference between  working hard  and  being a  workaholic. Work also involves employers. In America employers sometimesRead MoreHemingway: Ernest Hemingway was one of America’s best authors. He started out writing many1100 Words   |  5 PagesHemingway: Ernest Hemingway was one of America’s best authors. He started out writing many articles, and then even novels fro some of his lifetime experiences. Hemingway was a great influence on American society. Although Hemingway had many misfortunes in his life, he was a great writer. Ernest Hemingway was born on July 21, 1899 to Clarence and Grace Hemingway in Oak Park, Illinois. He had five siblings; Marcelline, Ursula, Madelaine, Carol, and Leicester. During his lifetime, Hemingway wroteRead More 1920-1930 Essay1238 Words   |  5 Pagesanymore. People began to flock to the large churches with massive gatherings (Rayburn). Parties were getting crazier with dances like the Charleston. Crossword puzzles soon became popular and the song Yes, We Have No Bananas became a national obsession (Rayburn). The University of Dayton itself was undergoing change during the 1920’s. In 1920 there was a group of people who worked during the day and couldn’t attend normal classes. So the University created the first night and Saturday classesRead MoreThe Great Gatsby By F. Scott Fitzgerald1379 Words   |  6 PagesIn The Great Gatsby, F. Scott Fitzgerald presents a plausible image of America’s economy during the 1920’s. The country was in the middle of a post-war economic boom. There was unprecedented growth and a rapid increase in the wealth of the richest Americans (Smiley 1). As it follows the excessive lives of wealthy individuals, the novel highlights the negative effects of an unregulated capitalist economy. Fitzgerald portrays the inequality and unnecessary material extravagance that was caused by faultyRead MoreMarilyn Monroe And Frankenstein Essay1589 Words   |  7 Pagesmental states. Growing up in the foster system led Monroe to be very insecure about her acting and contributed to her anxiety and depression (Henrikson). As for the monster, being abandoned by Frankenstein and shunned from society filled him with â€Å"rage† and led him on the path to violence (Shelley). Monroe and the monster are also similar in the sense that the problems of their past contributed to their eventual deaths. For Monroe, the problematic mental state she obtained from growing up in the fosterRead MoreAnalysis Of Frankenstein By Mary Shelley1590 Words   |  7 Pagesmental states. Growing up in the foster system led Monroe to be very insecure about her acting and contributed to her anxiety and depression (Henrikson). As for the monster, being abandoned by Frankenstein and shunned from society filled him with â€Å"rage† and led him on the path to violence (Shelley). Monroe and the monster are also similar in the sense that the problems of their past contributed to their eventual deaths. For Monroe, the problematic mental state she ob tained from growing up in the fosterRead MoreThe Obesity Epidemic Among The United States2256 Words   |  10 Pages each of which is an impediment to a country s growth and development.† (Gardner and Halweil, 2000). A key challenge is to determine the long-term nature of health choice interventions, which makes it difficult to obtain rational solutions to America’s obesity problems. As an example, health beliefs characterized was by an individual s perception that he or she is vulnerable to obesity and, if so, that action taken to prevent or delay its process. People who feel vulnerable to being obeseRead MoreThe Long Term Nature Of Health Choices Interventions2188 Words   |  9 Pagesquality of life, shortened life expectancies and lowered levels of labor productivity† (Rosin, 2008). A key challenge is to determine the long-term nature of health choice interventions, which makes it difficult to obtain rational solutions to America’s obesity problems. As an example, health beliefs characterized was by an individual s perception that he or she is vulnerable to obesity and, if so, that action taken to prevent or delay its process. People who feel vulnerable to being obeseRead MoreThe Psychological Motivation For Serial Killers1958 Words   |  8 Pageslast few centuries. Within the recent years the FBI has defined serial murder simply ‘as involving an offender associated with the killing of at least four victims, over a period greater than seventy-two hours.’ (serial killers: death and life in America’s wound culture). And the USA has become the nation with 20 times the amount of serial killers over any other country, holding the remote states that are home to the most serial killers including Alaska, Louisiana, Washington, Indiana and DC (Viglione

Summary Of My Hands Were Trembling - 960 Words

My hands were trembling. I just could not do it. My heart was palpitating as my blood ran throughout all of my veins. Thoughts were racing in and out of mind. I imagined the worst case scenario. I just could not press the confirm button. My essay was not good enough. Maybe I can tweak it some more to make it better. I need a good grade, and this will not get me there. Self doubt filled my body as I sat at the computer desk anxiously trying to upload my short story to turnitin.com. Many people thought that the short story assignment would be fun and innovative. However, many students found it to be more of a struggle than a walk in the park. Class, before the bell rings, I want to introduce our next writing assignment Mr.†¦show more content†¦God help me! Within the upcoming weeks at school, I struggled trying to think of a creative topic. I always thought and re-thought topics. I could never find a topic engaging enough that interested me. I finally succumbed t o individual pressure and talked to Mr. Wickenhauser. Mr. Wickenhau-- I started to say. Hi. How are you? Mr. Wickenahuser exclaimed as he interrupted me. I m, um, good. Thanks. But, I really need to talk to yo-- Well, I m glad to here that! Thanks. I don t have a topic yet. I quickly blurted. Well, what interests you? Do you want a positive or negative story? Or both? First, think of the type of character you want. Then build the plot around him. Find a conflict, then figure out a way to solve it! I know that is not much, but I hope it helps? Yeah. Thanks. I will give it some thought. I kept on thinking and thinking and thinking. Then it finally struck me! Why not write about a guy who struggles with addiction. His life is a mess, and he has no one to turn to. Yeah. That sounds good. Why not write about that? With my topic finally decided, it was time to start drafting my story. Little did I know, it would be one of the hardest assignments I would ever write. I drafted, and drafted, and drafted even more. I wrote eight different stories. Nothing was good enough. None of them would get me the grade I wanted. Summary Of My Hands Were Trembling - 960 Words My hands were trembling. I just could not do it. My heart was palpitating as my blood ran throughout all of my veins. Thoughts were racing in and out of mind. I imagined the worst case scenario. I just could not press the confirm button. My essay was not good enough. Maybe I can tweak it some more to make it better. I need a good grade, and this will not get me there. Self doubt filled my body as I sat at the computer desk anxiously trying to upload my short story to turnitin.com. Many people thought that the short story assignment would be fun and innovative. However, many students found it to be more of a struggle than a walk in the park. Class, before the bell rings, I want to introduce our next writing assignment Mr. Wickenhauser explained. I could hear the class groan. We had just gotten done with a take home essay and an in class essay over Don Quixote. We were tired of writing, and were not excited about writing some more. The essay type is an original short stor y. It can be really be about whatever you want, as long as it is a story. It can be true or fake. Let your imagination run wild. You can make the story your own. Tomorrow and within the coming weeks, we will look at sample short stories, and I will help you draft. Good luck and have fun! What was I supposed to write about? I am not creative enough to come up with my own short story! My writing isn t good enought to begin with, and I am supposed to write an entire story withShow MoreRelatedSummary Of My Hands Were Trembling 960 Words   |  4 PagesMy hands were trembling. I just could not do it. My heart was palpitating as my blood ran throughout all of my veins. Thoughts were racing in and out of mind. I imagined the worst case scenario. I just could not press the confirm button. My essay was not good enough. Maybe I can tweak it some more to make it better. I need a good grade, and this will not get me there. Self doubt filled my body as I sat at the computer de sk anxiously trying to upload my short story to turnitin.com. ManyRead MoreA Study by Semir Zeki Tries to Answer What is Love866 Words   |  3 Pagesneeds of the beloved before their own and their possessions, even a piece of trash, are seen as sacred. Additional affects aside from feelings that occur are loss of appetite and pain sensitivity, increase in pulse rate, palpitations, sweating, trembling, intestinal activity, and increase in stomach acid and rate of swallowing; these responses have made people think that the heart was the mechanism of love (Tarlaci, 2012). In a 2004 study done by Semir Zeki and his colleagues, an fMRG was takenRead MoreSummary On The Episode ( 3-4 Sentences )1244 Words   |  5 Pages Chapter Page # Summary of the Episode (3-4 sentences) Relevance/Analysis (3-5 sentences that answer 1 or more of the guiding criteria) Significant Quotation (supports character development) Quote Page # Chapter 6 Pages 46-47 Jane starts a conversation with Helen, a student who was flogged without reason. She can’t understand why Helen would bear the pain and not rebel. Jane’s rebellious nature can be seen in this passage. She has a hostility towards violent authority. This is most likely causedRead MoreFrankenstein by Mary Shelley1223 Words   |  5 Pagesframework for Frankenstein. Walton shares a few similarities with the characters of Victor and the monster. For instance, much like Victor’s character, Walton has an inquisitive nature and he loves to explore. In his first letter he writes, â€Å"I shall satiate my ardent curiosity with the sight of a part of the world never before visited† (Shelley 16). While Victor has a deep interest in new sciences, Walton has an interest in exploring new places. This curiosity drives both men to take their interests to theRead MoreThe Great Gatsby By F. Scott Fitzgerald1588 Words   |  7 Pagesachieving it. In my opinion, the idea of the American Dream is the main theme of the novel and the points mentioned earlier are key to what is being explored. The green light represents the American Dream which people are willing to do anything to achieve. As described by Nick, Gatsby’s hand was â€Å"trembling† (pg. 25) as he â€Å"stretched out his arms toward the dark water in a curious way† (pg. 25), in reach of the green light which was â€Å"minute and far away† (pg. 25). This suggests that people were intriguedRead MoreMovie Analysis : Titanic Movie Titanic 1455 Words   |  6 Pagesused a few times in the movie by both Jack and Rose. This phrase is moderately interpreted when a distraught Rose is hanging over the side of the railing contemplating her life. Jack is there to save her when he uses the words portraying how if she were to jump then he would have to jump in after her. A rendition of these words are used a couple more times by Jack and Rose. â€Å"If you jump, I jump, remember,† says Rose after jumping from the lowering lifeboat and running through the crowd of frightenedRead MoreChain s By Laurie Halse Anderson1852 Words   |  8 Pages Summary: The novel Chains by author Laurie Halse Anderson, is about the protagonist, an eleven-year-old slave named Isabel fighting for her and her younger sister Ruth’s freedom during the uprising of the American Revolution. Isabel and her sister were supposed to be freed when their previous owner died, but since there was no physical will, the owner’s brother sold them to Anne (called Madam throughout the story) and Elihu Lockton; a cruel loyalist couple who then move to New York with Isabel andRead MoreThe Necessity of Partnership to Achieve Greatness Within City of Thieves2666 Words   |  11 Pagestheir view is changed by many powerful experiences throughout the series. A shining example is how Samwise saves Frodo in from impending death at the hands of orcs in J. R. R. Tolkien’s The Return of the King: â€Å"For a second Sam halted, for suddenly things seemed clear to him, almost as if he had seen them with his eyes†¦ Frodo might be killed out of han d at any moment† (178). If Sam had not had the courage to go after Frodo and free him from the orcs, the ending to the series would have been quite differentRead MoreEssay about Inductive Bible Study Assignments for Submission #14602 Words   |  19 PagesStudy Assignments for Submission #1 Assignment 2-1: Describe the five steps of the Interpretive Journey. Answer each step with as much information as possible. In other words, do not just give a one line re-statement of the step, but write a summary type paragraph for each. Show me that you understand the interpretive journey process. Please limit your answer to the size of the text boxes. â€Å"Grasping the text in their town† is step number one of the interpretative journey. In order to effectivelyRead MoreWar by Luigi Pirandello2235 Words   |  9 Pagespsychological experience. In his lifetime, many of Pirandellos works were considered controversial. His work is known for its atmosphere of mystery and tension, along with the questions he raises about the fictions we create for ourselves. In 1934, he was awarded the Nobel Prize in Literature. Luigi Pirandellos works are still strongly influencing playwrights and writers who explore lifes ironies and paradoxes. Summary: War by Luigi Pirandello is a short story about a couple whose son

Global Warming And The Greenhouse Gases - 1720 Words

Many people know that global warming is an issue in today’s world because news media and politicians always talk about global warming and the greenhouse gasses. It seems like an issue that is not going to go away, and it is going to stick around for some time. As early as in 2006, Al Gore, the former vice-president of the United States, said that the burning of the fossil fuels was one of the reasons that increased the amount of carbon dioxide, and he said that if carbon dioxide could melt the polar caps and raise sea levels if it was left uncontrolled (Vardiman 1). However, there are also those who do not believe in global warming and thinks that it is a myth. For example, the fourth IPCC assessment report found that the rise in†¦show more content†¦while the temperature variations or anomalies have also been rising since 1860 with observation values higher than model values (Houghton 3). The significance of this is that carbon dioxide, temperature fluctuations, and actual sea level temperature have all been rising, and they have a direct relationship. It shows that this is not a co-incidence. A prediction indicates that if this same trend continues, carbon dioxide will reach to 650 ppm in the year 2100 (Houghton 4). Even with the best care and reduction in carbon dioxide output, the level will still get to 450 ppm in the year 2100. The temperature will rise about 10 degrees Celsius higher if we just let carbon dioxide get to 650 ppm in the year 2100 (Houghton 4). Aside from the increase in greenhouse gasses and the temperature, Dr.Vardiman states that â€Å"if global warming is occurring then hurricane frequency should be on the rise, and polar sea ice should be melting† (Vardiman 2). In this aspect, the data shows that the hurricane frequency has increased 3% in the past 150 years in the Gulf of Alaska, and the Arctic ice has melted 5% in the past 25 years. These datasets from greenhouse gasses, temperature, hurricanes, and ice melts s how that the globe is warming which implies that

The Impact Reality Tv Has on Our Youth - 1167 Words

The Impact Reality Television Has On Our Youth Television serves nearly 30 hours of entertainment to children 8 to 18, weekly. Reality television is a phenomenon that is sweeping the globe. These programs are widely viewed by kids, tweens, and teens. Many of these kids idolize reality stars and mimic their every move and their vocabulary. This alleged reality is negatively affecting the well-being of children world-wide. Kids tend to imitate what they observe on television and these programs typically support the worst attributes of behavior. (Ludwig 2003). While reality television can be positive, parents should monitor the programs watched by their children due to the negative affects these shows contribute to children’s overall†¦show more content†¦Thus, proving kids emulate what they see. With increased sexual activity while transmitting various diseases, it is not hard to know what the physical health affects are, and then couple that with distress to thei r mental health. â€Å"My Super Sweet 16† shows affluent parents spending hundreds of thousands, even millions of dollars celebrating their child’s 16th birthday. Large guest lists, lavish gifts, gourmet dinners are just the beginning to this show. Portraying these â€Å"parties† as normal is creating a self-centered ideal among teenagers, regardless of the financial health of the family. â€Å"If you loved me, you would† has become a staple statement teenagers are giving their parents. When parents do not nor can not produce such lavish parties and gifts, these kids feel unfulfilled and undeserving. Those feelings ultimately change and the teenager begins to feel like a failure. In Pediatrics it was stated that â€Å"children and adolescents are particularly vulnerable to the messages conveyed through television, which influence their perceptions and behaviors.† (Pediatrics, 2001). Parents need to stop allowing their kids to watch these pr ograms. Other reality shows promote that happiness can be found in sex, money and being skinny. These false promotions will continue to relay poor self-image issues to young girls, not to mention the deplorable ideals placed into boys. When impressionable children watch shows thatShow MoreRelatedThe Impact of Reality Tv on the Teenagers1732 Words   |  7 PagesThe Impact Of Reality TV on the Teenagers in Mumbai Nimish Satpute St. Andrews College Instructors : Prof. Meenakshi Kamat : Prof. Jenny Benoy Abstract Reality-based television programming has become a dominant force in television over the past seven years and a staple of most networks’ primetime lineups. This relatively quick change in the television landscape and the sudden increase in viewers’ consumption of reality televisionRead MoreThe Reality Of Television Has On Store For Me Tonight1547 Words   |  7 PagesIt is Monday morning and I am already thinking about what reality television has in store for me tonight. There are so many shows to choose from at prime time, so instead of making a hard decision, I simply plan to watch them all. From Basketball Wives and Black Ink Crew to Love and Hip-hop and The Real Housewives of Atlanta, my Monday night seems to be very eventful. It is something about the constant drama that keeps my glued to the TV screen – the constant shouting and fussing, not to mentionRead More Does The Influence of Music Have an Effect Contemporary Youth?977 Words   |  4 PagesDoes The Influence of Music Have an Effect Contemporary Youth? Ever since the shocking event in Littleton, which involved two avid Marylyn Manson fans, society has been questioning the effects of aggressive contemporary music on the youth. Although evidence suggests that there is a notable link between violence and aggressive music, it must be realized that other factors influence teenage violence even more so. Shootouts, much like the Columbine incident, are commonly seen in many of today’sRead MoreMass Media And Its Impact On Society1306 Words   |  6 Pagestechnologies which influenced our lives is mass media. Mass media is a means of communication that reach number of people in a short time. Mass media includes television, newspaper, magazine, radio and Internet (Nariman,2011) . It is a large pool of information from where every type of information can be extracted and is widening more and more. Mass media influences the society especially the younger generation and shape their opinions and decisions. The study of the impacts of m ass media requires a greatRead MoreDoes Reality Television Influence Youth?1480 Words   |  6 PagesMarch 2016 Does reality television influence youth? Part I Television plays a very large and influential role in spreading modern pop culture. It seems like there is no doubt that television are taking over and regulating many of our business, social value, and lifestyle. Its entertaining aspect led it to become a significant part of our lives. Since it has deeply rooted into our culture, we might believe that it always has been on our side. However, I personally thought that reality shows televiseRead MoreTV To Blame For Rising Violence Essay examples932 Words   |  4 PagesTV to blame for rising violence, says police chief an article taken from the Times on 28th June 2002. The article describes how the content of what young people are watching of television is responsible for rises in criminal behaviours amongst young people. One assumption is that young people are susceptible to the influence of television. In the article Matthew Baggott, the deputy chief constable states of young people, `They are very vulnerable to the influences of the media. nbsp;ThisRead MoreEssay on Child Development1286 Words   |  6 Pagescontribute to every milestone. Most parents stress over physical and mental stages so much so that play-time is ignored. By making decisions that sacrifice play parents hinder their social development. Parents must take action and encourage their youth to play more, before childhood is lost forever. Play-time is an essential part of early childhood development as well as their most primitive form of expression. In an article titled â€Å"The Importance of Play† by Bruno Bettelheim, he refers to SigmundRead MoreThe Reality Of Reality Tv Essay1601 Words   |  7 Pagesreasons. Reality TV is a common source of entertainment on various channels and media outlets. The purpose of reality TV is to â€Å"promise more drama, suspense, and laughter while pushing the envelope of what is morally and socially acceptable, funny, and, of course entertaining† (Glouner et al.). This type of media allows real people to connect to those on TV. Reality is not completely real, there are aspects of it that are scripted, rehearsed and completely altered (Crouch). Reality TV has existedRead MoreTelevision Is Destroying Todays Youth, but Dont Blame T.V., Blame the Parents.1302 Words   |  6 Pagesit has become increasingly controversial every year since. So many programs and movies shown on television have become increasingly violent and show sexual innuendos and sexual content. If you were to turn on the six o clock news, you would hear about the murders and the kidnappings and the rapes and all of the horrible things which happen in society, presented in a neutral manner which makes them all seem not quite so bad. Imagine how that looks to twelve year old child. Television has, sinceRead MoreIs Pop Culture Good Or Bad?1163 Words   |  5 PagesEveryone is surrounded by popular culture in our society today. It is everywhere. From watching TV, to reading magazines, being on social media, and just browsing the internet. Popular culture is the entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the m ainstream of a given culture. The question is popular culture good or bad? Pop Culture has a great impact on our society of today. The main problem with pop culture is that some people think that it can

Company Strategy Portfolio

Question: Examine the possible advantages and difficulties in integrating your sustainability portfolio into the companys strategy. Answer: Consumer relevance Customer preference (Economic sustainability) The companys motive is to provide the right products ensuring certain health and hygiene standard to serve the customers with utmost priority. Coca Cola HBC aims to surpass the consumer expectations by providing the right product in the right pack accessing the right channel for faster delivery to serve the customers in a better way. The product they offer is fresh in premium conditions maintaining the highest quality standard. Building long-lasting relationship with the client is the fundamental and the key to the success of the company. The company has taken a customer-centric approach to remain focused on customers needs and satisfaction. Therefore, it strives hard to exceed the expectation to ensure timely delivery of the product and has developed the best supplier chain to manage large distribution channel in the world. Thus, the company has created value while delivering the best customer service (Oberseder et al. 2014). Community Trust (Ethical considerations) Coca Cola aims to build trust in the community where it operates. Its fundamental business is based upon trust. Hence, it intends to build the sustainable relationship with the shareholders, customers, employees; business partners achieved through responsibly managing the business. The company has been focusing on corporate responsibility and sustainability statement in the business process for the more than a decade. Moreover, the company has identified social issues and consulted with the stakeholders and developed strategies to generate value and commitment towards stakeholders to minimize the negative impact of the environment. The company has set long run target to serve the customers and has taken the responsibility towards creating sustainable environment (Aguinis and Glavas 2012). Discretionary activities: The company promotes health and wellness programs by Innovation offering choice Maintaining transparency Marketed it with responsibility It encourages healthy living The products are the part of the active lifestyle that involves a regular physical activity. The obesity which has increased significantly, the company has exerted its effort to balance the body weight by physical activity and healthy living. The Coca Cola company has declared a series of commitments that it aims to achieve by 2020 (Richards et al. 2015). It includes Providing low-calorie food in the market Provides nutritional information It supports physical activity programs It won't sell the product among children below 12 years old. It has arranged to provide medical check-up, gym, and participation in the community and healthy living programs (Brammer et al.2012) The company has announced four key commitments in 2013, which the Coca Cola HBC a part of Coca Cola system plans to achieve by 2020. It has offered low or no-calorie drink in every market and has provided a wide range of products, more diet such as Sprite and Nestea with Stevia that contains less calories. Communicating the calorie values in the product, it helps the customers to make the wise choice regarding the product. It displays key nutritional information on the front of the bottles and cans. It provides the physical activity programs in many countries where it runs the business (Dhaliwal et al. 2012). The company offers the wide range of sports and fitness activities across 28 countries collaborating with Government agencies, sports and nutrition experts and peers hence helping people of all ages to stay physically fit and encourages healthy living (Epstein and Buhovac 2014). Obesity which has become an acute problem in the community its marketing and sales activities identified the responsibility to protect the future of a nation. Its promotional activities dont target the audience where 35 % consists of children under age 12 years old. The company does not support any commercial activity in primary schools (Conradie et al. 2016). Environment Coca Cola reduces the environmental impact on the total value chain by Reducing the water and energy usage and wastage of products It has increased the emissions of Green House Gas Improved packaging and increase recycling The commitments of the company are towards sustainable packaging, energy management, protecting the climate and preserving the water bodies. Companys water programs suggest healthy water bodies, sustainable programs to balance the water utilized in the production process. The commitment towards responsible citizen includes preserving the natural resources such as soil, water and climate to create the sustainable environment (Delmas et al. 2013). Communities Returned to the community by Creating positive socio-economic impact in the society where it runs the business Preserving community water and organizing stewardship programs Initiating internship programs to support youth employment and partnered with educational institutions. Providing emergency relief across footprint and tied up with international societies (Kitzmueller and Shimshack 2012). The company has aimed to focus on the commitments and its commitment towards sustainability by 2020. It has acknowledged the importance of comprehensive governance and ensures compliance by minimizing risk across the value chain (Korschun et al. 2014). Analysis of companys sustainability portfolio Coca Cola has identified the corporate social responsibility and established a sustainability framework in the business. Coca Cola Hellenic Bottling Company has made corporate accountability and sustainability an integral part of a firm that guides decisions and long-run investment that ensures lasting value. The business strategy of Coca Cola is based on sharing costs with all the stakeholders such as customer, consumer, communities, employees, shareholders. The sustainability framework builds on the shared vision "Me, We, and the World. Me signifies companys strategy to promote the well-being of the community who enjoys the brand every day and the name has become an indispensable part of their lives. By "We" it suggests the way it intends to create a better future for the local community by raising the standard of living. "World" conveys the message of sustainability to protect the natural resources in different regions in the world (Hahn 2013). The company aims to reduce carbon footprint by reducing the level of energy that people consume and becomes a leading company in climate protection. Moreover, the company seeks to create safe and fair working environment for the employees by implementing programs that help personal and professional development. Its sustainability statement includes establishing a water management system, to reduce water footprint by reducing the usage of water per product in operation (Dauvergne and Lister 2012). As far as companys product responsibility is concerned the purchase, production, and marketing department follows sustainable corporate governance, therefore, has achieved success to generate surplus value in the entire value chain. In addition to that, the company has minimized the adverse environmental impact of packaging and has become successfully recycled the material used. In this way, the company has emphasized on the sustainable development of the community by contributing to the soc ial welfare of the society (Asif et al. 2013). Though companys sustainability campaign has faced severe criticism for example in India, a NGO Center has come up with the report in 2003 that has presented samples of products sold in India containing pesticides to an amount that exceeds European Standard, which has been sharply criticized by public and hence affected the revenue of the company. They have further criticized the company for using a significant amount of groundwater. Furthermore, the Kerala state Government in March 2010 has fined the company's subsidiary around $ 47 million as it has damaged the soil and water. Consequently, the annual sale is dropped by 15% in 2003. Charges are brought against Coca Cola for giving importance to increase profit instead of the public health that has stopped to access the Coca Cola products in many American Universities (Benn et al. 2014). The advantages and difficulties in integrating the sustainability portfolio into the companys strategy High Prices When the economy faces a downturn, the high prices impact the product. Moreover, too many intermediaries result in delivering inefficient services. As a result distribution cost rises and the consumer bears the cost regarding higher prices (Karnani 2013). This is one of the major challenges faced by the company in their business. In the recent few years, the prices of the products of the company raised. In some areas the company has faced significant level of fall in the sale of the soft drinks. Higher advertising and promotional cost The company invests the huge amount of money in advertising and sales promotion. Many have criticized that companys promotional activities only adds psychological appeal rather than adding value to the product (Dorfman et al. 2012). In the recent few years, the advertisement costs have been raised to a very high level. Mainly the video advertisements in the TV channels have become very costly. Therefore, the company is investing a significant amount of money for the promotional strategies. The company is also providing some rewards and special offers to their customers which are resulting in more expenses in the promotional activities of the company. Deceptive Practices When the enterprise adopts deceptive practices to make people believe that they will get more value from the products that they get by the false promotion that includes providing wrong information about the product and lurking the customers to the store that is out of stock. It includes deceptive packaging by offering incorrect labeling and using misleading terms regarding the sizes of the product (Vijayaratnam et al. 2015). It has further emphasized the fact that high quality creates value and customer satisfaction by creating the sustainable customer relationship. Harmful and unsafe products It focuses on the poor product quality and the little benefit to the consumers and the negative element in the product that is the high-calorie product responsible for growing obesity (Berggren 2015). Cost Leadership It aims to focus on achieving efficiency in cost factors. The gross margin of the company has improved by 100% by 2015 whereas companys operating profit has increased by the same amount. Though low inputs cost and negative foreign exchange has huge impact on the profitability of the company. However the company is focusing on the optimization of the production, logistics footprint, and operating cost. It also highlights the way the company runs the business and continues all the activities to develop the relationship with the stakeholder. Its sustainability statement includes that the company is a going concern which is proactive and innovative enough to protect the environment and considered as one of the responsible corporate citizens by stakeholders. So it has included sustainability statement in the culture to achieve commitments towards a community. It has taken steps to protect the environment by minimizing carbon footprint and usage of water per liter of product produced and energy consumption. Moreover, it ensures providing highest quality beverages and a safe place to work, complying with workplace norms and regulation. By all these endeavors it impacts the community in a significant way therefore making all the employees and business partners proud regarding the goods and services. The company has evaluated all its CSR activities in 10 countries where the corporation has its presence and its impact on society, economies and o environment (Boulouta and Pitelis 2014). The three strategic objectives of companys sustainability statements are as follows Promoting health and wellness Protecting the environment and the negative impact Returning to the community The company has reduced calorie in the products in 191 markets where it runs the business. Since 2014 it has been providing front-of-pack calorie information and nutrition labeling. Moreover, the company has supported healthy living programs in 112 markets since 2014. Its marketing strategy also highlights that it will not involve in any promotional activities that are directly affecting the children under 12. A recent survey has revealed that in 2014 the company has given back 13%of the operating income. The company has used 2.03 liter of water for producing each liter of product which has shown 10% improvement since 2010. It has focused company's goal to use 1.7 liters of water to produce per liter of the product (Carroll and Buchholtz 2014). Reference List Aguinis, H. and Glavas, A., 2012. What we know and dont know about corporate social responsibility a review and research agenda.Journal of management,38(4), pp.932-968. Asif, M., Searcy, C., Zutshi, A. and Fisscher, O.A., 2013. An integrated management systems approach to corporate social responsibility.Journal of cleaner production,56, pp.7-17. Benn, S., Dunphy, D. and Griffiths, A., 2014.Organizational change for corporate sustainability. Routledge. Berggren, A., 2015. Empowerment according to whom? A critical assessment of Coca-Colas Corporate Social Responsibility initiative Parivartan (5by20) in India. Boulouta, I. and Pitelis, C.N., 2014. Who needs CSR? The impact of corporate social responsibility on national competitiveness.Journal of Business Ethics,119(3), pp.349-364. Brammer, S., Jackson, G. and Matten, D., 2012. Corporate social responsibility and institutional theory: New perspectives on private governance.Socio-Economic Review,10(1), pp.3-28. Carroll, A. and Buchholtz, A., 2014.Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Conradie, C.S., van der Merwe Smit, E. and Malan, D.P., 2016. Corporate health and wellness and the financial bottom line: evidence from South Africa.Journal of Occupational and Environmental Medicine,58(2), p.e45. Dauvergne, P. and Lister, J., 2012. Big brand sustainability: Governance prospects and environmental limits.Global Environmental Change,22(1), pp.36-45. Delmas, M.A., Etzion, D. and Nairn-Birch, N., 2013. Triangulating environmental performance: what do corporate social responsibility ratings really capture?.The Academy of Management Perspectives,27(3), pp.255-267. Dhaliwal, D.S., Radhakrishnan, S., Tsang, A. and Yang, Y.G., 2012. Nonfinancial disclosure and analyst forecast accuracy: International evidence on corporate social responsibility disclosure.The Accounting Review,87(3), pp.723-759. Dorfman, L., Cheyne, A., Friedman, L.C., Wadud, A. and Gottlieb, M., 2012. Soda and tobacco industry corporate social responsibility campaigns: how do they compare?.PLoS Med,9(6), p.e1001241. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Hahn, R., 2013. ISO 26000 and the standardization of strategic management processes for sustainability and corporate social responsibility.Business Strategy and the Environment,22(7), pp.442-455. Karnani, A.G., 2013. Corporate Social Responsibility Does Not Avert the Tragedy of the Commons--Case Study: Coca-Cola India.Ross School of Business Paper, (1210). Kitzmueller, M. and Shimshack, J., 2012. Economic perspectives on corporate social responsibility.Journal of Economic Literature, pp.51-84. Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), pp.20-37. berseder, M., Schlegelmilch, B.B., Murphy, P.E. and Gruber, V., 2014. Consumers perceptions of corporate social responsibility: scale development and validation.Journal of Business Ethics,124(1), pp.101-115. Richards, Z., Thomas, S.L., Randle, M. and Pettigrew, S., 2015. Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents.Australian and New Zealand journal of public health,39(6), pp.550-556. Vijayaratnam, N., Rajasekhar, D. and Naik, N.B., 2015. Human Relations/Industrial Relations and Corporate Social Responsibility.Human Relations,5(2).

About The Accounting Concepts Mentioned In the Annual Report Samples

Question: What is the Financial Accounting ? Answer: Introduction Financial accounting helps to keep the financial transactions in more organised format. It not only consists the recording of transitions, it also includes the preparation of financial statements and publishing such information in standard formats. Annual reports of a company are prepared based on such statements and hence, these statements play an essential role in annual reports. The annual report is important for every company as business communicates to all its stakeholders through its annual reports. Annual reports present the financial soundness of a company. It compares the past business performance of the company with the current year performance. Future goals and long term plans of a company are also highlighted in the annual report of the company (Loughran, 2011). There are certain rules of accounting which need to be followed while recording as well as presenting the transaction. These rules are emerged to provide uniformity in the format of financial reporting so that the manipulation of accounts can be restricted. In order to read the whole report one need to be familiar with the accounting terms and have knowledge of the subject. Annual reports serve the purpose of all the stakeholders of a business. Every company is expected to follow the accounting concepts and guidelines issued by the authorities like GAAP, IFRS and IASB while keeping and publishing their business transactions (Lunt, 2009). This project involves the study of Annual Report of Ramsay Health Ltd for 2016. Ramsay Health is a listed company which is listed on the Australian Securities Exchange (ASX). In addition to this, the methodology and concepts followed by the Ramsay Healthcare Ltd. While preparing, its annual reports has been discussed in detail. About Ramsay Health Care Limited: RHC limited covers the Weight of 0.93% with a Market cap of 14,123,500,000. RHC Ltd (Ramsay Health Ltd., 2016) established by the Paul Ramsay and which is now covered in the top five privately hospital operators in the Globe. RHC has a main goal on providing the quality and safety of highest standards. The philosophy, beliefs or ideology People Caring for People and its operating its business accordingly (Ramsay Health Ltd., 2016). Ramsay Health Care provides a wide range of health care needs which includes the highly complex surgery to normal surgery procedures, rehabilitation and psychiatric care. Ramsay health has approximately 25,000 beds, and employs more than 60,000 workforces in five countries and tackle about 3 million sick person or sufferer each year. At Present, RHC is an international hospital circle or group operating and owning a complete range of healthcare facilities covering Australia, Malaysia, Indonesia, France and the United Kingdom. Despite the differences of these marketplaces, the Company has manifest that it has the capability, flexibility, management expertise, and cultural awareness to operate and manage successfully within an extensive range of international healthcare structure. Ramsay Health in private hospital operations is a market leader in both Australia and France (Ramsay Health Ltd., 2016). Latest in History of Ramsay: - In 2015 there was approval by shareholders in the merger of Ramsay Sant and Gnrale de Sant was confirmed between both the groups. In December 2015, the newly merged organization take receipt of a further nine healthcare entity in Lille bringing the total figure of hospitals in the group to 110 and the total digit of facilities which includes treatment centres to 124 About Accounting Concepts mentioned in the Annual Report with the example. Solution: Going Concern: This is the basic concept which states that, while preparing the accounts, the business will continue to operate, work and function in will go on the same way for the foreseeable future (Minimum in the coming 12 months). In other way, the entity will not liquidate or scale down its operations in a material way. The Going Concern Concept of Accounting is important as it presents the fair position to shareholders about the financial soundness and stability of the business, which will influence price of price, as the financial statements are prepared and executed on the assumption that the entity will continue to exist for a longer period (Needles, 2008). Example: Depreciation is calculated by RHC Ltd., on a Straight-Line basis which is calculated over the assumed useful life of the asset on Building and integral plant 40 to 60 Years. Using the going concern assumption, it is presumed that the business will carry on with its operations and so the asset will generate economic interest throughout its full years in use. Accruals basis of accounting: In this concept, transactions are recorded in them as the revenues or expenses as they are earned or incurred in the financial year to which they belong, not as the cash is paid or received (Warren, Reeve and Duchac, 2011). The accrual concept in accounting presents a better image of a company's or earnings profits during the financial period. The reason is that the income statement or Profit and loss account incorporated under the accrual basis, will help to report and summarized the revenues which are actually earned by the company in an accounting period also the expenses incurred to earn those revenues (Albrecht and Stice, 2010). Example: In Schedule of Trade and Other Payable, accrued expenses are being used to escalate the accuracy, correctness and perfection of the financial statements, so that the expenses get more closely associates with those revenues which they are related. Similarly, there were various provisions and receivable which shows that revenue earned must be harmonized, against the expenditure incurred in earning it. Substance over form: This concept follows that the financial statements and notes of accounts of the business should display the realities and actual facts of accounting transactions. Conversely, the information (whether monetary or non-monetary) appeared in the financial statements should not entirely fulfil the legal requirements in which they appear and perform. Example: In Cash Flow Statement, there is a Repayment of finance lease (under cash flow from Financing Activates) which means the asset is acquired by the RHC Ltd. under lease agreement without the shifting of legal title or agreement at the end of the lease period. Such a lease may, in subject matter, be called as a finance lease if for instance the lease term is significantly for complete useful tenure of the asset or the lease agreement authorize the lessee to purchase or buy the asset at the termination of the lease term at a very nominal or minimal price and it is very probably that such alternative will be exercised or executed by the lessee in the given state of affairs (Warren, Reeve and Duchac, 2011). Measurement of circumstances of the present AASB / IASB standards and conceptual framework Measurement is the procedure of defining the monetary amounts or figures at which the financial statements elements are to be acknowledged and carried on the statement of financial position and income statement (Albrecht, Stice and Stice, 2007). This includes the selection or choosing of the particular method of measurement. There are a number of problems which can be identified in the present AASB/IASB Standards and conceptual framework. These are as follows: - a) The Following areas are either not put on the top place or not placed in enough details:- Quantification i.e. Measurement ; Financial administration or performance; Presentation and Revelation; De-identification; and The reporting organizations. b) It does not clarify that information and statistics needed to encounter the objective/goals of financial reporting encompasses information which can be handed-down to help assess stewardship management and the organisations resources; c) It does not explain the rules of judgement and concreteness over form in financial describe; d) It does not clarify that an excessive elevation of measurement uncertainty can construct financial information and facts less relevant or material; e) It does not clarify that important determination on, for example, identification and measurement, which are guided to consider the nature of the conclusive information about both financial and position performance; f) It does not provide clearer terminology of assets and liabilities, also more substantial guidance to sustain those terms and explanation (Kimmel, Weygandt and Kieso, 2010). g) Another aspect of the present Conceptual Framework are obselete and unsuccessful to reflect the present reasoning of the IASB. Example, the present Conceptual Framework explains that a liability an or asset should be recognised and considered only if it is foreseeable and there will be a inflow or outflow of economic and wealth resources. However, IASB has identified some situations or cases that recognising of asset or a liability will help to deliver fruitful information even when there is a flow of economic and wealth resources which are not probable (Gabriel, 2010). The Audited Balance sheet of RHC Limited for the financial year 2015-2016, is prepared and presented in such a manner that above problems can be resolved and deleted, so that there is compliance with the Revised Conceptual Framework of International Accounting Standard Board (IASB). For Example: - The Disclosure of Asset is made in such a way it shows that asset can produce the economic benefits and that of Liabilities means resulting in a transfer of economic benefit. If there could be important uncertainty about whether a distinct type of asset or liability prevail, the Annual Report deal with that uncertainty when it spread or revises a calibre on that type of asset or liability. iii. The Annual Report recognises upgrade to those quantification or measurements in the declaration of any changes in equity, as a shift of wealth in the middle of classes of equity claim. The Financial Statement uses the updated definition of Entity Control i.e. an organization controls an economic resource only when it has the existing ability to immediate the correct use of resource so as to secure the economic welfare that comes from it. Financial reports of Ramsay Health Care provide facts and figures about the reporting organisations economic resources; insist against the reporting entity and the consequences of transactions and other occurrence and conditions that convert those resources and claims (Warren, Reeve and Duchac, 2011). The terms and condition of a contract and agreement builds the rights and obligations for the organization. To reliably personify these rights and obligations, Annual report of Ramsay health care reports their economic, financial and budgetary substance and not merely their legal or judicial form. In some cases, the rights and obligations is understandable by the arrangement of the contract. In other words, a group or series of agreements, or the terms of the contract, require comprehensive analysis or inspection to indicate the validity of the rights and duties (Weygandt, Kieso, and Kimmel, 2010). vii. The asset, liability, income and expenses recognised providently represent the significance of the transaction from which they have entered into the financial statement. . Hence, in general, rights or obligations occurring from the identical source are scattered only if the resulting information is further useful and the benefits overshoot the costs (Stickney, Weil and Francis, 2009). viii. There are Key Estimates and Assumptions in Notes to Accounts to maintain the clarity and readability among the stakeholders. Relevance of processes of measurement in order to achieve estimates of assets and liabilities. Financial reports represent the organisation performance during the reporting period in words and numbers which are designed as per the requirement of the corporate law. It would be Sufficient (adequate or complete disclosure of all required information), Impartial (unprejudiced from bias) and free from error (no miscalculation, error and omissions). The Board of Directors or the Management will have the objective to increase the ultimate wealth of the shareholders with all due governmental and non-governmental compliances (Kimmel, Weygandt and Kieso, 2010). Hence, it is required to acknowledge the description along with the explanation and quantification on the beginning of the financial position statement, supported by- the representation of finalised income, or expenses; for an example, if an entity takeover an asset in exchange for consideration whether payable in cash or shows in payable, the failure to acknowledge the asset can result in providing the misleading information to the users of the financial information. In many cases, if the entity does not generate the economic benefits from the asset immediately, that result could provide a misleading representation to the users of the financial statement that financial position of the entitys has deteriorated or gets worse or decline (Lunt, 2009). If the concerned assets and liabilities are not acknowledged or recorded, then it can lead to any accounting mismatch, which does not provide clear understanding and trustworthy of the complete effect of all the transaction or other transactions by giving rise to such asset or the liability, even if the detailed disclosure or description is provided in the notes to the financial statements (Weygandt, Kieso, and Kimmel, 2010). Related disclosures: depicts the complete impression which includes the entire information that are necessary for stake holders of financial statements to comprehend the extravaganza which have depicted, including all necessary explanations and descriptions. Hence, all the related disclosures are again very much significant which will enable a good amount to form part of a faithful representation of an financial statement (Stolowy and Lebas, 2006). Comparability, timeliness, verifiability and understandability are the most important characteristics which are qualitative in nature and intensify the usefulness of the relevant information pertaining there to in the statement. Examples in respect of relevance and representational faithfulness in the Annual Report of Ramsay Health Care Limited. The Annual report is prepared in Comparative statements which helps to compare the financials of the entities within or outside the entities. When comparative analysis is done within the organization, it means that information provided has been compared from one financial year to another financial year. Example: In RHC Annual report, income statements for the financial year 2014, 2015 and 2016 have been compared. Comparability of information between different corporate entities enables analysis of differences and similarities between different organizations. So this is the most important feature to measure the faithfulness. All the Information whether monetary or non-monetary contained in the Annual Report of RHC is Verifiable. Verifiability helps to convince stake holders about the information represents truly what it intended to represent. The financial information provided in the statements is authenticated by evidence and the independent stake holders can examine them to check whether such information is truly presented. Furthermore, information is verifiable if it can be precisely audited and the Financial of RHC is audited by E Y. The format of Annual Report of RHC Ltd. is designed with proper and concise Timeliness. It means providing information to top management who are the decision-makers in time. It shouldn't be postponed or no use for the management (Everett, Johnson and Madden, 2012). The Language and Accounting used in Annual Report is as per the Law prescribed by the Australian Government which is easily understandability. It means financial information requires to be unambiguous, clear or apprehensible to stake holders with sensible information of business and economic transactions. However, it is inappropriate to remove complicated elements in sake for making the reports and statements simple or understandable. References Albrecht, W. A. Stice, A.K. and Stice, J. D. 2007. Financial Accounting. Mason: Cengage Learning. Albrecht, W., and Stice, E. 2010. Financial Accounting. Mason: Cengage Learning. Everett, R.E., Johnson, D. R., and Madden. B. W. 2012. Financial Accounting for School Administrators. London: RL Education. Gabriel, S.J. 2010. Financial Accounting. 2010. Tata McGraw-Hill Education. (Jones, 2014)Jones, M.J. 2014. Financial Accounting. Wiley. Kimmel, P.D., Weygandt, J.J., and Kieso, D. K. 2010. Financial Accounting: Tools for Business Decision Making. New York: John Wiley Sons. Loughran, M. 2011. Financial Accounting For Dummies. John Wiley Sons. Lunt, H. 2009. Fundamentals of Financial Accounting. Mason: Elsevier. Needles, B. E. 2008. Marian Powers Financial Accounting. Mason: Cengage Learning. Ramsay Health Ltd. 2016. [Online]. Available at: https://www.ramsayhealth.com/common/emag/rhc/annualreport2016/pubData/source/RHC-Annual-Report-2016.pdf [Accessed on: 27 April, 2017]. Stickney, C. P., Weil, R. L., and Francis, J.2009. Financial Accounting: An Introduction to Concepts, Methods and Uses. Mason: Cengage Learning. Stolowy, H., and Lebas, M. 2006. Financial Accounting and Reporting: A Global Perspective. Mason: Cengage Learning EMEA. Warren, C. S., Reeve, J. M., and Duchac, J. 2011. Financial Accounting. Mason: Cengage Learning. . Weygandt, J. J., Kieso, D. E., and Kimmel, P.D. 2010. Financial Accounting: IFRS. John Wiley Sons.