NEW VENTURE CREATION -- business plan Essay Example | Topics and Well Written Essays - 2500 words

NEW VENTURE CREATION -- business plan - Essay Example ation of business ideas making an analysis of uniqueness of product, analyzing its sale growth, customer availability, and products and services availability is crucial; and this can be made possible by conducting situational analysis. This report aims to conduct feasibility analysis for a Marvelous Hair Salon and to analyze that either the concept is marketable and valid, does the idea proves the marketability and visibility, should the salon take a start, will the project be according to the budget, quality and schedule, and are the goals of the business will be attainable in creative and consistent manners (Kaiser, 2008). In order to achieve this objective, a report has been divided into five sections. The First section gives the general description of the business with its vision and mission; second section consists of the description of products and services and unique selling point. In the third section, detailed market analysis has been performed. Fourth section is based on the market plan that discuss the tactics to get the product and services to customers and to attract customers. The Fifth section is based on financial implications. Businesses can take place in the market through making alliances, joint ventures, and partnerships (Trost, 2013; Miller and Cross, 2013). Marvelous Hair Salon is a small start-up business that will be initiated by making partnership. Salon will provide all hair related treatments, and the focus of business would be particularly on hair related treatments from cutting and styling to hair transplantation. A good vision statement is written as a future state and mission statement is a guide to company (Shattock 2010; Castleberry 2010; Knapp, 2013) Provide memorable and unique experience for the mission to be constant provider of fresh ideas and styles through keeping up the salon’s partners (employees) with current trends and educating them best practices; all is to exceed the expectations by maintain the highest standards